8 strategies to increase sales of your retail store

Increase retail store sales

Retail business is one wherein the retailer does not manufacture goods on his own, he buys goods from a wholesaler or a manufacturer and sells it to the end user that is the customer. The following factors need to be considered before starting a retail store / Increase Retail Store Sales;

  • Do you know what you want to sell
  • Do you know your customer
  • Choosing the right location
  • Understand the regulations
  • Understand your competition
  • Location costs
  • Final considerations

Retail marketing is the process by which the retailer attracts the customers to his products and services. He promotes awareness and interests in the minds of the customers for his products and services. For eg: Department stores selling a wide variety of products, supermarkets, franchises etc.

Every retail business will face a downfall, it could be any reason blame it on the pandemic or downfall in the economy the retail sales will come down, in this blog we are going to discuss how to increase the sales in the retail stores.

How to increase sales

8 Tips on how to increase sales in the retail store.

Covid-19 has changed the concept of retail business. The traditional methods of selling may not apply anymore, businesses need to adapt the emerging online trends to stay in business and to increase their sales. Keeping in mind this scenario let us now discuss the tips on how to increase the sales in the retail store.

1.Make the customers feel safe in your store.

Keeping the pandemic in mind, the customers should get the confidence in coming to your store. They should feel that your store is safe for them in this situation. They should educate their customers on the safety measures practised in their store via social media , email marketing, the stores website, mobile app etc.

2.Ensure that your store is listed in the online searches

Many people turn to Google to buy things, so make sure that people find your business when they are trying to search, for eg: ensure that your business is listed in Google, Yelp, Facebook and other platforms where people generally come and search. Also ensure that necessary information like name of the business, business hours, reviews, and contact details are included so that people can easily check and reach out.

3.Implement click and connect

This option has been very successful in driving more sales to the business. Generally people select something but when they actually come to pick it up they end up buying something else. There are more than 50 per cent chances that sales increase when the person comes to pick things in the store.

4. Mobile ordering

In this pandemic, people mostly do not want to visit stores so mobile ordering has proven to be a boon to these customers. Panic filled customers look out for stores that can offer mobile ordering facilities even for basic necessities which has definitely driven towards increasing the sales in the store.

5. Hire passionate employees

Hire employees who work with passion. Invest in staff who are smart as it is they who are going to do the selling. They should have good knowledge about the products. Appreciate your staff, treat them as important members, make them an important part of your business. Train them with good communication skills, industry and product knowledge etc.

6. Be customer centric

You need to understand your customer first if you need to be customer centric. It is important to concentrate on the pricing and the product but it is even more important to be customer centric. Unless you understand the needs of the customer you will not be able to sell more.

7. Loyalty programs


Reward your customers with simple loyalty programs which will help to retain them and also serves as a form of referral program for your business. This can also help to increase your business.

8. Communication

Finally the most important aspect is communication. There are various forms of communications now. SMS, Whatsapp, Facebook etc can be chosen to communicate with your customer. Delivery messages, loyalty rewards, new offers etc can be shared with the customers.

Conclusion.

To sum it up, to increase the sales, the combination of all the factors need to come in one place. It is not just one factor. You need a good location, you need good employees, good communication, loyalty programs, etc. so it is a combination of all the factors that helps to increase the sales.

Here mentioned some detail about how to use retail business software for retail business.

7 Steps to recruit foreign workers for your Retail Business in Singapore.

Recruit Foreign worker

Hiring the right employees is an important decision that a business needs to make once the company is incorporated. The few important questions that any company might want to answer before hiring employees or Recruit Foreign worker like;

  1. What are the labour laws?
  2. What are the laws to hire foreign employees
  3. What does hiring an employee cost?
  4. What are the statutory requirements
  5. Are there any recruitment guidelines to be followed?
  6. Are there any restrictions on the number of employees hired ?
  7. Is there any distinction in hiring full, part time and contract employees?

In this blog we are going to mainly deal with how to hire or recruit foreign workers for your Retail business.

Under the employment Act, the employees must have a valid work permit visa to work in Singapore. The employer should apply for a work permit on his/her behalf. There is a restriction on the number of employees that can be hired by the employer.

Classification of workers

The workers can be classified into

  1. Skilled workers – fr eg: engineers, doctors etc who are given an employment pass
  2. Semi-skilled workers – for eg: technicians, chefs etc who are given an S pass
  3. Unskilled workers – for eg: domestic help, construction workers etc who are given a work permit.

Work pass in a Glance

Suitable forSkilledSemi skilledUnskilled
Remuneration>3000>2000<2000
ValidityIssued for 1-2 years , renewableIssued for 1-2 years , renewableIssued for 1-2 years , renewable
Quota SystemNo20 percent of the workforceVariable
Dependants PassYesYEsNo
REstriction on NationalityNoNoYes
LeviesNoForeign Worker LevyForeign Worker Levy

Singapore Work Permit Schemes For Foreign Professionals

1.Employment pass scheme

2.Personalised Employment Pass SCheme

3.S Pass Scheme

4.Miscellaneous Work Pass Scheme

5.Other Immigration Visa Schemes

PROCEDURE FOR APPLYING

 1. EMPLOYMENT PASS

StepRequirementsOutcome
1. Employer/EA submits an applicationWritten consent from the candidate to apply for Employment Pass Fill out application on EP Online$70 application fee Check status of application online after 3 weeks If pass is approved, log in to EP Online and print the in-principle approval (IPA) letterIn-principle approval or rejection letter  
2. Employer/EA gets the pass issuedMake the request on EP Online within 6 months of IPAPay $150 per issued pass, and $30 per Multiple Journey Visa (if applicable)Print notification letter, which is valid for 1 month from date of issue and should be given to the candidate to facilitate travel while waiting for the pass card Take note if candidate has to register fingerprints and photograph.Notification letter
3. Candidate registers fingerprints and photograph (if required)Candidate has to register within 2 weeks after pass is issued (if required)Make an appointment for the candidate to visit the Employment Pass Services Centre (EPSC). Take note of items candidate should bring: original passport, appointment letter, notification letter, documents specified in the IPA and notification lettersAcknowledgement of card delivery
4. Authorised recipients or candidate receive(s) the cardEmployment Pass card will be delivered to the given address 4 working days after registrationEmployment Pass card
5. Employer returns old card (if any)Candidate’s old pass card (if any) must be posted back to the Work Pass Division of the Ministry of ManpowerUse EP Online to confirm MOM received old card  

2. S PASS

StepRequirementsOutcome
1. Employer/EA submits an applicationWritten consent from the foreign worker to apply for S Pass Fill out application on EP Online$60 application fee Check status of application online after 3 weeks If pass is approved, log in to EP Online and print the in-principle approval (IPA) letterIn-principle approval or rejection letter
2. Employer/EA gets the pass issuedMake the request on EP Online Pay $80 per issued pass Print notification letter, which is valid for 1 month from date of issue and should be given to the candidate to facilitate travel while waiting for the pass card Take note if the candidate has to report to MOM Services Centro – Hall C to register fingerprints and photograph.Notification letter
3. Candidate registers fingerprints and photograph (if required)Candidate has to register within 1 week after pass is issued (if required)Make an appointment for the registration Take note of items candidate should bring: original passport, appointment letter, notification letter, documents specified in the IPA and notification lettersAcknowledgement of card delivery
4. Authorised recipients or candidate receive(s) the cardS Pass card will be delivered to the given address 4 working days after registrationS Pass card
5. Employer returns old card (if any)Candidate’s old pass card (if any) must be posted back to the Work Pass Division of the Ministry of ManpowerUse EP Online to confirm MOM received old card  

3. WORK PERMIT PASS

StepRequirementsOutcome
1. Employer/EA submits an applicationWritten consent from the foreign worker to apply for Work Permit Fill out application on WP Online$30 application fee Check status of application online after 1 weekIn-principle approval or rejection letter
2. Employer/EA prepares for worker’s arrivalPrior to worker’s arrival: Purchase security bond (for non-Malaysian workers)Purchase medical insurance for worker After worker’s arrival: Register worker’s residential address using Online Foreign Worker Address Service (OFWAS)Send worker for medical examination by Singapore-registered doctor within 2 weeks of arrivalComplete Security Bond formSecurity bond, insurance, etc.
3. Employer/EA gets the permit issuedMake the request on WP Online Pay $30 per issued Work Permit Print notification letter, which is valid for 1 month from date of issue and should be given to the foreign worker to facilitate travel while waiting for the Work Permit card Take note if worker has to report to MOM Services Centre – Hall C to register fingerprints and photograph.Notification letter
4. Candidate registers fingerprints and photograph (if required)Worker has to register within 1 week after pass is issued (if required)Make an appointment for the registration Take note of items worker should bring: original passport, appointment letter, notification letter and documents specified in the letterAcknowledgement of card delivery
5. Employer or authorised recipients receive the cardWork Permit card will be delivered to the given address 4 working days after registrationWork Permit card
6. Employer returns old card (if any)Worker’s old pass card (if any) must be posted back to the Work Pass Division of the Ministry of ManpowerUse WP Online to confirm MOM received old card  

KEY FEATURES OF EMPLOYMENT ACT

FEATURESMANAGERSEMPLOYEES EARNING>2000EMPLOYEES EARNING <2000
Max hours per week40-50 hours40-50 hours44 hours
Max days of work per week556
OvertimeNot applicableAs per contractMax 72 hours per month
BonusAs per contractAs per contractAs per contract
Paid Annual LeaveAs per contractAs per contractVariable
Maternity Leave16 weeks16 weeks16 weeks
Annual childcare leave6 days6 days6 days
Public Holidays11 days11 days11 days
Termination NoticeAs per contractAs per contractAs per contract
Medical InsuranceAs per contractAs per contractAs per contract
Probation period6 months6 months3-6months

CONCLUSION

Companies hire foreign employees due to the non availability of skilled local talent and therefore have to resort to hiring foreign manpower.

for more details : Reachautoerp