8 strategies to increase sales of your retail store

Increase retail store sales

Retail business is one wherein the retailer does not manufacture goods on his own, he buys goods from a wholesaler or a manufacturer and sells it to the end user that is the customer. The following factors need to be considered before starting a retail store / Increase Retail Store Sales;

  • Do you know what you want to sell
  • Do you know your customer
  • Choosing the right location
  • Understand the regulations
  • Understand your competition
  • Location costs
  • Final considerations

Retail marketing is the process by which the retailer attracts the customers to his products and services. He promotes awareness and interests in the minds of the customers for his products and services. For eg: Department stores selling a wide variety of products, supermarkets, franchises etc.

Every retail business will face a downfall, it could be any reason blame it on the pandemic or downfall in the economy the retail sales will come down, in this blog we are going to discuss how to increase the sales in the retail stores.

How to increase sales

8 Tips on how to increase sales in the retail store.

Covid-19 has changed the concept of retail business. The traditional methods of selling may not apply anymore, businesses need to adapt the emerging online trends to stay in business and to increase their sales. Keeping in mind this scenario let us now discuss the tips on how to increase the sales in the retail store.

1.Make the customers feel safe in your store.

Keeping the pandemic in mind, the customers should get the confidence in coming to your store. They should feel that your store is safe for them in this situation. They should educate their customers on the safety measures practised in their store via social media , email marketing, the stores website, mobile app etc.

2.Ensure that your store is listed in the online searches

Many people turn to Google to buy things, so make sure that people find your business when they are trying to search, for eg: ensure that your business is listed in Google, Yelp, Facebook and other platforms where people generally come and search. Also ensure that necessary information like name of the business, business hours, reviews, and contact details are included so that people can easily check and reach out.

3.Implement click and connect

This option has been very successful in driving more sales to the business. Generally people select something but when they actually come to pick it up they end up buying something else. There are more than 50 per cent chances that sales increase when the person comes to pick things in the store.

4. Mobile ordering

In this pandemic, people mostly do not want to visit stores so mobile ordering has proven to be a boon to these customers. Panic filled customers look out for stores that can offer mobile ordering facilities even for basic necessities which has definitely driven towards increasing the sales in the store.

5. Hire passionate employees

Hire employees who work with passion. Invest in staff who are smart as it is they who are going to do the selling. They should have good knowledge about the products. Appreciate your staff, treat them as important members, make them an important part of your business. Train them with good communication skills, industry and product knowledge etc.

6. Be customer centric

You need to understand your customer first if you need to be customer centric. It is important to concentrate on the pricing and the product but it is even more important to be customer centric. Unless you understand the needs of the customer you will not be able to sell more.

7. Loyalty programs


Reward your customers with simple loyalty programs which will help to retain them and also serves as a form of referral program for your business. This can also help to increase your business.

8. Communication

Finally the most important aspect is communication. There are various forms of communications now. SMS, Whatsapp, Facebook etc can be chosen to communicate with your customer. Delivery messages, loyalty rewards, new offers etc can be shared with the customers.

Conclusion.

To sum it up, to increase the sales, the combination of all the factors need to come in one place. It is not just one factor. You need a good location, you need good employees, good communication, loyalty programs, etc. so it is a combination of all the factors that helps to increase the sales.

Here mentioned some detail about how to use retail business software for retail business.

7 Steps to recruit foreign workers for your Retail Business in Singapore.

Recruit Foreign worker

Hiring the right employees is an important decision that a business needs to make once the company is incorporated. The few important questions that any company might want to answer before hiring employees or Recruit Foreign worker like;

  1. What are the labour laws?
  2. What are the laws to hire foreign employees
  3. What does hiring an employee cost?
  4. What are the statutory requirements
  5. Are there any recruitment guidelines to be followed?
  6. Are there any restrictions on the number of employees hired ?
  7. Is there any distinction in hiring full, part time and contract employees?

In this blog we are going to mainly deal with how to hire or recruit foreign workers for your Retail business.

Under the employment Act, the employees must have a valid work permit visa to work in Singapore. The employer should apply for a work permit on his/her behalf. There is a restriction on the number of employees that can be hired by the employer.

Classification of workers

The workers can be classified into

  1. Skilled workers – fr eg: engineers, doctors etc who are given an employment pass
  2. Semi-skilled workers – for eg: technicians, chefs etc who are given an S pass
  3. Unskilled workers – for eg: domestic help, construction workers etc who are given a work permit.

Work pass in a Glance

Suitable forSkilledSemi skilledUnskilled
Remuneration>3000>2000<2000
ValidityIssued for 1-2 years , renewableIssued for 1-2 years , renewableIssued for 1-2 years , renewable
Quota SystemNo20 percent of the workforceVariable
Dependants PassYesYEsNo
REstriction on NationalityNoNoYes
LeviesNoForeign Worker LevyForeign Worker Levy

Singapore Work Permit Schemes For Foreign Professionals

1.Employment pass scheme

2.Personalised Employment Pass SCheme

3.S Pass Scheme

4.Miscellaneous Work Pass Scheme

5.Other Immigration Visa Schemes

PROCEDURE FOR APPLYING

 1. EMPLOYMENT PASS

StepRequirementsOutcome
1. Employer/EA submits an applicationWritten consent from the candidate to apply for Employment Pass Fill out application on EP Online$70 application fee Check status of application online after 3 weeks If pass is approved, log in to EP Online and print the in-principle approval (IPA) letterIn-principle approval or rejection letter  
2. Employer/EA gets the pass issuedMake the request on EP Online within 6 months of IPAPay $150 per issued pass, and $30 per Multiple Journey Visa (if applicable)Print notification letter, which is valid for 1 month from date of issue and should be given to the candidate to facilitate travel while waiting for the pass card Take note if candidate has to register fingerprints and photograph.Notification letter
3. Candidate registers fingerprints and photograph (if required)Candidate has to register within 2 weeks after pass is issued (if required)Make an appointment for the candidate to visit the Employment Pass Services Centre (EPSC). Take note of items candidate should bring: original passport, appointment letter, notification letter, documents specified in the IPA and notification lettersAcknowledgement of card delivery
4. Authorised recipients or candidate receive(s) the cardEmployment Pass card will be delivered to the given address 4 working days after registrationEmployment Pass card
5. Employer returns old card (if any)Candidate’s old pass card (if any) must be posted back to the Work Pass Division of the Ministry of ManpowerUse EP Online to confirm MOM received old card  

2. S PASS

StepRequirementsOutcome
1. Employer/EA submits an applicationWritten consent from the foreign worker to apply for S Pass Fill out application on EP Online$60 application fee Check status of application online after 3 weeks If pass is approved, log in to EP Online and print the in-principle approval (IPA) letterIn-principle approval or rejection letter
2. Employer/EA gets the pass issuedMake the request on EP Online Pay $80 per issued pass Print notification letter, which is valid for 1 month from date of issue and should be given to the candidate to facilitate travel while waiting for the pass card Take note if the candidate has to report to MOM Services Centro – Hall C to register fingerprints and photograph.Notification letter
3. Candidate registers fingerprints and photograph (if required)Candidate has to register within 1 week after pass is issued (if required)Make an appointment for the registration Take note of items candidate should bring: original passport, appointment letter, notification letter, documents specified in the IPA and notification lettersAcknowledgement of card delivery
4. Authorised recipients or candidate receive(s) the cardS Pass card will be delivered to the given address 4 working days after registrationS Pass card
5. Employer returns old card (if any)Candidate’s old pass card (if any) must be posted back to the Work Pass Division of the Ministry of ManpowerUse EP Online to confirm MOM received old card  

3. WORK PERMIT PASS

StepRequirementsOutcome
1. Employer/EA submits an applicationWritten consent from the foreign worker to apply for Work Permit Fill out application on WP Online$30 application fee Check status of application online after 1 weekIn-principle approval or rejection letter
2. Employer/EA prepares for worker’s arrivalPrior to worker’s arrival: Purchase security bond (for non-Malaysian workers)Purchase medical insurance for worker After worker’s arrival: Register worker’s residential address using Online Foreign Worker Address Service (OFWAS)Send worker for medical examination by Singapore-registered doctor within 2 weeks of arrivalComplete Security Bond formSecurity bond, insurance, etc.
3. Employer/EA gets the permit issuedMake the request on WP Online Pay $30 per issued Work Permit Print notification letter, which is valid for 1 month from date of issue and should be given to the foreign worker to facilitate travel while waiting for the Work Permit card Take note if worker has to report to MOM Services Centre – Hall C to register fingerprints and photograph.Notification letter
4. Candidate registers fingerprints and photograph (if required)Worker has to register within 1 week after pass is issued (if required)Make an appointment for the registration Take note of items worker should bring: original passport, appointment letter, notification letter and documents specified in the letterAcknowledgement of card delivery
5. Employer or authorised recipients receive the cardWork Permit card will be delivered to the given address 4 working days after registrationWork Permit card
6. Employer returns old card (if any)Worker’s old pass card (if any) must be posted back to the Work Pass Division of the Ministry of ManpowerUse WP Online to confirm MOM received old card  

KEY FEATURES OF EMPLOYMENT ACT

FEATURESMANAGERSEMPLOYEES EARNING>2000EMPLOYEES EARNING <2000
Max hours per week40-50 hours40-50 hours44 hours
Max days of work per week556
OvertimeNot applicableAs per contractMax 72 hours per month
BonusAs per contractAs per contractAs per contract
Paid Annual LeaveAs per contractAs per contractVariable
Maternity Leave16 weeks16 weeks16 weeks
Annual childcare leave6 days6 days6 days
Public Holidays11 days11 days11 days
Termination NoticeAs per contractAs per contractAs per contract
Medical InsuranceAs per contractAs per contractAs per contract
Probation period6 months6 months3-6months

CONCLUSION

Companies hire foreign employees due to the non availability of skilled local talent and therefore have to resort to hiring foreign manpower.

for more details : Reachautoerp

The e-mail marketing guide – 5 practical tips

Table of contents:

  • Introduction
  • What is email marketing?
  • Why email marketing?
  • Create lead magnets
  • Have a content plan
  • Provide more value to your readers
  • Personalise emails
  • Segment your list
  • Conclusion

Email marketing has been a part of every successful marketing campaign for a long time.  

Here is the reason – email is the most effective way to connect with your audience and also build relationships with them. 

In 2023, it is estimated that 4.3 billion people will be using emails. This tells us why emails are the way to reach your audience!

Emails also have more response rates compared to other marketing channels.

In this article, we will help you to set up your email marketing campaigns which will help you generate more leads and eventually grow your business.

If you are a marketer or a business owner trying to grow your list of emails, write amazing business letters to your audience, get more subscribers to your blog, and also increase email open rates – then this email marketing guide is for you.

What is email marketing?

Email marketing is the practice of communicating with the audience, customers, and possible business partners via email.

Email marketing consists of the set of activities like sending newsletters, promotional campaigns, exclusive offers and deals, and also brand announcements.

Why email marketing?

Here are a few reasons why email marketing always works.

  • Most of the customers check their emails on a daily basis.
  • The distribution channel is totally owned by the business owner i.e you decide the list of people you’re reaching out to.
  • The conversion rate and ROI of email marketing is much better than any other channel.
  • Personalisation works wonders in email marketing.
  • The responses from customers are higher with emails compared to other marketing platforms.

Below or five practical email marketing tips that will help you grow your business.

  1. Create lead magnets

Creating lead magnets is the best way to grow your email marketing list.

Lead magnet is something that is great which you give for free to your audience.

The usual formats in which it is given away are PDFs, videos, articles, webinar, consultation, free trials, and infographics.

The cost of creating lean magnets is usually very minimal or it doesn’t cost at all. All you need in place is a good content strategy and a great content creator.

Here are a few factors that make a good lead magnet.

  1. Content should be easily consumable.
  2. The content should make the audience’s life easier.
  3. It should be highly relevant to your prospects.
  4. It should be actionable and applicable for your audience.
  5. The lead magnet should be available instantly.
  1. Have a content plan

Email marketing doesn’t mean sending called emails to your prospects alone.

Your email marketing campaigns should be well-planned and offer a variety of content for your audience to consume.

The different type of content you can offer to your audience are

  1. Newsletters
  2. Limited time Offers
  3. Blog posts
  4. Feature updates (products)
  5. Videos

Standing out by creating different types of content is a good thing but, the quality of the content is what matters to more.

All these different types of content should be pipelined in your email marketing calendar and then sent out to your audience based on their persona.

  1. Provide more value to your readers

Emails have been in the digital marketing space for a long time and all top brands have made the best use of it.

How do you stand out and win more business?

Here are few tips that can come in handy in providing more value to your email subscribers.

  1. Research your competition by subscribing to them. This helps you in getting a better understanding about your audience.
  2. Make sure the content you sent to your audience is well researched, actionable, and makes them enjoy reading it.
  3. Have a great designer in your team. This changes the game totally. E-mails are all about giving a good reading experience to the subscriber.
  1. Personalise emails

Personalisation in emails has become an important factor in recent times.

A few basic personalisation tactics in emails are including the subscribers name, making the content copy in such a way that it is based on the subscribers location or area of interest.

Personalisation comes in effect when you are targeting a particular buyer. So the first step should be to have different buyer personas and create content based on the funnel they fit in.

The interesting fact about personalisation in email campaigns is that it is a proven thing that they increase the open rates and have a significant impact on the ROI. 

The three main factors that contribute to a personalised email are:

  • The emails come from a person and not a brand or company.
  • The emails are relevant to the user.
  • The emails or not just a waste of time and actually have an impact.
  1. Segment your list 

To get started with segmenting, the first step is classifying your email subscribers based on the buyer persona levels.

Once you have identified the different buyer personas in your audience, create segments or groups to send personalised emails to your subscribers.

Have detailed targeted messages for your subscribers and it will be easy to track the progress of your campaigns since we have classified them based on their buyer personal levels.

This way you are also increasing the click through rates and email opens of your campaign.

Conclusion:

Email marketing campaigns are a proven way to deliver incredible value to your audience and also grow your list of prospects and leads.

To sum up this email marketing guide, here are a few pointers that can help you:

  • Have a well planned email calendar
  • Email valuable content to your subscribers
  • Send personalised emails
  • Segment your audience based on their buyer persona
  • Repeat what works best with your audience. 

We hope our guide for email marketing consisting of the best tips was useful to you.

We would love to hear from you.

What is your best email marketing technique?

for more details : Moiboo Business Automation Software