The year 2018 bought an unexpected change in the usage of Whatsapp with the introduction of Business API. An app that was used to chat and send memes suddenly witnessed immense popularity among business owners.
The app’s potential to communicate with customers directly changed the game forever. If “How can I use the app for business” is your question, this blog will answer it in detail.
Table of Contents
- What is Whatsapp Business?
- Difference of Whatsapp Business and Whatsapp Business API?
- A step-by-step guide to set up your Whatsapp Business account
- Why should you go with Whatsapp for Business?
- What is Whatsapp Chatbot?
- What are the advantages of Whatsapp Business
- What are the five use cases for Whatsapp Business
- Personalized Recommendations
- Delivery Tracking
- Real-time Conversations
- Real-time Notifications
- Instant Customer Feedback
- Bottomline
What is Whatsapp Business?
WhatsApp Business is a useful tool for businesses looking to communicate with their customers more efficiently and build stronger relationships with them. It provides a range of features that are designed to help small and medium-sized enterprises (SMEs) engage with their customers, build their brand and grow their business.
Difference of Whatsapp Business and Whatsapp Business API?
Here are the primary differences between Whatsapp Business vs Whatsapp Business API that you should know:
- Whatsapp Business is aimed at small and medium-sized businesses and is completely free of cost
- Business API is built for enterprises that require more features from the app and can choose the pricing they prefer.
A Step-by-Step Guide to Set up Your Whatsapp Business Account:
Step: 1
Open Google Play Store and download the Whatsapp Business app.
Step: 2
Enter your phone and verify your business account
Step: 3
Follow the on-screen instructions and add the name of your business, sector, and profile picture
Once you’re done with the above-mentioned steps, your business profile is set
Why Should you go with Whatsapp Business?
The app has already replaced SMS for a majority of users, and tying your business to a phone number makes it easier for customers to reach. In order to cope with the “age of conversational commerce”, you cannot ignore this growing trend.
Since the user adoption of Whatsapp has grown in abundance over the past few years, you can easily associate with your customers. You can discover the customers’ expectations on a personal level and improve your business.
What is WhatsApp Chatbot?
It is an automated software powered by artificial intelligence that replies to people with a set of predefined replies. However, you cannot use it for marketing and promotional activities. Here are some of the significant advantages of using business chatbots:
- You can include a call-to-action in your automated replies
- Customers can place an order directly from the chatbot
- Manage payment-related queries smoothly with your customers
- Reply to customers’ frequently asked questions automatically
- Helps to build a loyal customer base
- Increases the retention rate and overall sales
- Helps extensively with loyalty programs
- Collect feedback easily from your customers
- Send recommendations for your customers from time-to-time
- Send personalized notifications directly
What are the Advantages of Whatsapp Business?
It helps entrepreneurs to overcome some serious challenges they faced earlier. It ultimately reduces the overhead and boosts the overall efficiency of your services. Here are some of the advantages
- You can interact with customers and address their queries in real-time
- Enhance your customer services by assisting them directly
- Customers can take quick actions and buy products directly
- The end-to-end encryption of the app helps with communicating with customers securely
- Empower your business with chatbots
What are the Five Use Cases for Whatsapp Businesses?
Here are some use cases for Whatsapp Business in our day-to-day life. Suitable examples are included with each case for better understanding.
Personalized Recommendations:
This will be the perfect option to engage your customers if you provide media streaming or ebook service. Customers can choose to get recommendations for new ones on Whatsapp by signing a form on the website. This strategy has unlimited potential and can keep users engaged.
Delivery Tracking:
Recently business owners have started to use the app as an e-commerce platform. With the introduction of delivery tracking options, the users will be able to see the real-time location of delivery executives. If your business falls under eCommerce or on-demand food delivery, this is your goldmine.
Real-Time Conversations:
It is a game changer in the market as it provides a way to virtually interact with customers and clients. By initiating a conversation, they can get feedback, and support, and resolve their queries.
Real-Time Notifications:
Whatsapp Business API is the ideal platform to attach rich media content directly to your customers. As customers will get every update from a single platform, you can easily build your brand loyalty. If you are into the ticketing business, such as theater, transit, etc., this strategy adds value to your business.
Instant Customer Feedback:
This Business API is the ideal way to reach your customers as it is the most used messaging platform. It will be useful to understand your customers’ expectations easily and make important decisions based on the data. It has a high response rate and so you can make use of it to get user feedback.
Bottom Line:
If you are looking to serve your customers better and improve your business effectively Whatsapp Business is what you need! The app’s inbuilt features help business owners to connect with the target customers on a personal level.
As almost every business in the market has started to make its presence in the online sector, there is no limit to testaments to prove the potential of Whatsapp Business API. Grow your business to a whole new level; get started today.
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FAQS:
What is the advantage of WhatsApp Business vs normal?
The advantage of WhatsApp Business over normal WhatsApp is that it is specifically designed for businesses to communicate with their customers.
It offers features that are not available on regular WhatsApp, such as the ability to create a business profile with important information such as business hours, address, and website, and the ability to send automated messages, greeting messages, and quick replies. Additionally, WhatsApp Business allows businesses to send messages to customers who have not saved their phone numbers in their contacts, which is not possible with normal WhatsApp.
Overall, WhatsApp Business provides businesses with a more professional and streamlined way to communicate with their customers.
What are the disadvantages of a WhatsApp Business account?
The potential disadvantages of using a WhatsApp Business account include limited functionality compared to regular WhatsApp accounts, dependence on a reliable internet connection, privacy concerns regarding sharing personal information with customers, limited automation features, and the potential for businesses to spam customers with unwanted messages, which could harm the brand’s reputation.
Can I have 2 WhatsApp accounts on one phone?
Yes, it is possible to have two WhatsApp accounts on one phone using different methods. One way is to use the built-in “Dual Apps” or “App twin” feature that is available on some Android devices, which allows you to clone an app and run two instances of it on the same device.
Another way is to use a third-party app such as Parallel Space, which also allows you to run multiple instances of the same app on your device. However, it is important to note that using third-party apps may pose a security risk, and it is recommended to only download apps from trusted sources.