Lazada Singapore is an online shopping platform that offers a wide range of products to customers in Singapore. The platform was launched in 2012 and has since become one of the leading e-commerce websites in the country.


  1. About Lazada
  2. Why should I sell on Lazada?
  3. How to create an account on Lazada – first steps
    1. Check if you qualify
    2. Know what you cannot sell
    3. Choose the appropriate seller link
    4. Register your seller account 
    5. Manage your address book
  4. Sign-Up for a Lazada University training
  5. Activate your Lazada seller account 
  6. Add products to your seller account
  7. Use Fulfilment by Lazada
  8. Congratulations

About Lazada Singapore

The Lazada Group is a well-known eCommerce platform. It came into existence in 2012. It operates in six countries in South East Asia, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The world-renown Alibaba group owns this successful and well-established company. 

Lazada sells more than 18,000 quality brands in Singapore with a wide range of products, including electronics, clothes, makeup, toys and groceries, and others. LazMall Lazada Singapore has tied up with global brands like Toyota, Mothercare, and Porsche Design, so the best international products are available easily.

The platform has multiple payment options, responsive customer services, and an easy returns policy, making it the leading online store in Singapore.

Why should I sell on Lazada Singapore?

Lazada has a well-established payment system. They have an extensive logistics infrastructure. If you are a new retailer or trying to upgrade your existing business with an online presence, Lazada’s support and training for new sellers will give you the confidence you need. They have more than 27,000 active sellers and a total of 48 million website hits every month.

You can expect to grow your business with a 35-times increase in online traffic and a 60-times increase in average sales.  Lazada is in touch with and responds to the changing shopping habits of customers in Singapore. The promotions and campaigns during the festive season on Singles and Doubles Day are unmatched elsewhere.

You can sell across borders in six countries. Lazada Singapore promises delivery in 72 hours once local customs have cleared the parcel. You don’t have to worry about the carbon footprint that it creates. Lazada has an environmentally sustainable green-energy delivery fleet


How to create an account on Lazada

Now that there is no doubt that you need to be on Lazada let’s get started on the process of creating a seller account.

Check if you qualify

You have to fulfill a few requirements to qualify as a Lazada seller:

  • You must have a business license
  • You must have a Payoneer card registered as an enterprise for cross-border international payments
  • You must have a verifiable local phone number and an email address
  • Some experience in the eCommerce space is recommended

Know what you cannot sell

Some items cannot be sold on the Lazada Singapore website. Here are some examples

  • Food containing prohibited substances
  • Unlicensed software products
  • Weapons
  • Vulgar images
  • Chemicals and acids

Choose the appropriate seller link

To register yourself, go to the ‘Sell on Lazada’ link on the Lazada website. 

Lazada Singapore


At the bottom of the page, you will see three options Marketplace, LazMall, and RedMart


Choose the Marketplace option if you are a local seller. Brand owners and grocers should register with LazMall and RedMart.

Register your seller account  

Registering as a seller is free.


Fill up all the details in the form.  You will receive a code on your mobile phone to complete the verification.


Next, you should create a password, and give an email address and the name of your establishment.

Manage your address book

You should add details of your business, the name, physical address, and the location of your warehouse. You should also submit bank statements as well as proof of business registration.


Sign-Up for a Lazada University training

Now you should attend the training for new sellers so you can get your way around the site. You will learn how to display your products, optimize search results, and handle complaints and returns. There are several useful topics. You should continue to get trained, even after you are a seller. 


You can attend special training to prepare for peak-traffic holidays like Chinese New Year.

Activate your Lazada seller account 

You will receive a confirmation and the contract terms by email. You can activate your seller account by clicking on the link to your newly created Lazada seller account.

Add products to your seller account

Use your login to now start adding your products. 


Upload clear pictures of your products and a video for good impact. Lazada allows you to upload three different images of each product. You can use this feature to highlight different aspects of your product.

You should write an appealing description. Lazada recommends a minimum of 50 words to describe your products.


The seller’s section gives you information about your new orders, updates your inventory, and much more. So remember to log on and frequently keep track of what is happening.

Use Fulfilment by Lazada

Once a customer places an order for your product, you will need to deliver it quickly and without damage.  You should use the “Fulfilment by Lazada” service for this process.

Fulfillment by Lazada is a fantastic consignment service to manage deliveries and payments. Your small business can take advantage of Lazada’s huge delivery, stock-taking, and warehouse management network with this facility.

  • You should deliver the products to your nearest Lazada warehouse
  • Lazada will package your products safely
  • Lazada’s wide network of delivery modes will ensure that your customer receives them in mint conditions
  • Almost 98% of the orders will be delivered to your customers within 48 hours.
  • Lazada’s Customer Service team will take care of any returns.


‍You are now a certified seller with South East Asia’s premium online platform! All you have to do now is ensure your inventory never runs out.  

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Is it safe to buy from Lazada?

Lazada is one of the largest e-commerce platforms in Southeast Asia and is generally considered a safe place to buy products online. while there are some risks associated with buying from Lazada, the platform has measures in place to protect buyers and promote a safe shopping experience.

Does Lazada deliver door-to-door?

Yes, Lazada offers door-to-door delivery for most of its products. When you place an order, you will be asked to provide your shipping address, and Lazada will deliver the product directly to your doorstep.

How to start a business in Lazada?

Starting a business on Lazada can be a great way to reach a large customer base and grow your business. By following these steps and staying up-to-date with Lazada’s policies and guidelines, you can build a successful online business on the platform.

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